Understanding SEO and its role in digital marketing can significantly boost a business's visibility, attract more traffic, and help achieve its goals. SEO, or search engine optimization, is all about making a website rank higher in search engine results. It encompasses a range of practices aimed at improving the appearance, positioning, and effectiveness of various types of content in organic search results.

This includes optimising web pages, videos, images, local business listings, and other assets to enhance the website's credibility. By doing so, it becomes easier for people to find the business on search engines like Google, Bing, and Yahoo. Since organic search is the primary way people discover and access online content, applying SEO best practices is crucial for ensuring that your digital content is easily found and selected by users, ultimately increasing your website's organic traffic.
Knowing what SEO strategy works best for your goals is crucial for effectively using these techniques to increase your website's authority. A successful SEO strategy is a plan to create, optimise, and promote content to enhance its visibility in search engine results, ultimately attracting more organic traffic.
The higher in Google SERPs a website appears, the more likely it is to get visitors without paying for ads, which can lead to more people knowing about the brand, engaging with it, and becoming customers.
What is SEO and How Does it Work?
To understand SEO, you first need to know how search engines work. Only then can you answer the question, "What is SEO marketing?". Search engines use complex algorithms and crawlers (or bots) to find, sort, and rank websites.
Crawlers start from a known page and follow links to gather data for their indexes. For example, if Google finds a page on Patagonia.com about used clothing and that page links to other related pages, Google can crawl those links to gather more information. Similarly, if Patagonia links to an article on The Guardian about fast fashion, Google will crawl that link and consider the content’s relevance based on the connections it finds.
These connections help Google understand the content and its relevance. If a reputable source links to your content, it signals to Google that your content is valuable and relevant, which can improve your rankings. SEO includes three main categories: on-page SEO, off-page SEO, and technical SEO. Each plays a role in helping search engines discover, crawl, index, and rank your content. This article will explore these topics in detail.
Here's a Simple Explanation of the SEO Process
1. Crawling
Search engines deploy bots (also known as spiders or crawlers) to scan the internet and discover new or updated web pages. These bots follow links from one page to another, gathering information about each page’s content.
2. Indexing
Once the bots have crawled a web page, the information is stored in a massive database known as the index. The index serves as a repository of all the web pages that search engines can potentially display in response to a search query. Learning how to properly get your website indexed by Google, is crucial for any business. And we can help with that! Book our website audit service to get started!
3. Ranking
When a user enters a search query, the search engine’s algorithm analyzes the indexed pages and determines their relevance based on various ranking factors. These factors include keyword usage, content quality, backlinks, user experience, and many more. The most relevant pages are then displayed at the top of the search results.
Ready To Boost Your SEO Rankings?
For further insights and expert advice on SEO, consider partnering with experienced SEO professionals, like us. We'll help you navigate the complexities of understanding what is SEO is and help you achieve lasting success online.
Want to have a 1:1 chat about how we can make your business grow online? Get in touch with a Rgooi team member or head over to the Rgooi Commonly Asked Question page, and explore related topics.
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