Why is SEO an important part of online business? Okay, let’s take a few steps back here.
Remember, in the beginning, when I talked about paid advertising as the main method everyone wants to use online? Why do you think that is?
One reason is a lot of business owners think it’s the “fast track” to success, and while some experience immediate success, it takes many people years of systematically losing money to develop a winning campaign.
SEO allows you to organically rank your websites on the search engine without having to pay for advertising.
There are a few upsides to that:
It’s free
Your ranking has longevity (it won’t go away for a bit)
You own the traffic (if you’re doing the right things)
The reason many people turn away from SEO is that it takes time.
You can’t launch a blog and make money tomorrow, no matter how many times Tai Lopez has said you can. SEO takes time, and there’s no way of cheating the system.
Google is constantly updating its algorithm and finding ways to make it more challenging for people to rank organically.
What this does is it weeds through the people who really understand SEO, and it eliminates the ones who do not.
What can you expect to learn on Backlinko?
Let’s talk specifically about Backlinko now. So, you head over there, and you land on the home page.
You’re greeted by Brian Dean right at the top, and you’ll quickly find that this blog is seriously minimalistic.
It’s really “a blog” with free and helpful tips to get you ranked on Google, nothing more.
Something I love so much about Brian is the amount of free value he gives away.
You can get thousands upon thousands of dollars worth of free information from this website instead of going out and paying money for a course.
You don’t need anything else when it comes to SEO other than what Brian is offering on his blog.
So, what can you expect to learn?
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